The industrial
revolution which was the transforming from the agriculture to the industrial
process, spread increasingly.
On one hand the
transformation has provided great opportunities, on the other hand human-beings
could not be able to consider its side effects to this extent.
In the past decades,
technological innovations have been used in an unconsciousness way without
taking into consideration their possible bad results, harms and destructive
effects in nature and environment.
Now we comprehend
that industrialization process nearly since 2 centuries to date has been
managed poor and wrong.
The necessary precautions
had not been taken, so that human beings are encountering today’s bad results
of the poor management in economy and natural resources.
Management is one of
the most important components in any business or in any activity.
The most of the
difficulties, disasters we as the human have been facing increasingly stem from
poor and irresponsible management.
Today’s conditions
involve a holistic approach in management as well as skillfulness in order to
be able to be competitive in a business life whether big or small, national or
international.
As human beings
encounter with some difficulties in an increasing rate across the world begin
to search for the solutions.
So the solution is to
require repairing, reorganizing and restructuring in the management methods,
skillfulness, and talent in order to compensate and prevent the damages.
In recent decades a
lot of initiative has been launched for this purpose to alleviate the troubles
in the environment.
Also taking
measurements are not sufficient.
With regard to
enormous damage, which stems from the old economic model, urges to change the
model.
In recent years new
paradigm in economic model is the green economy, green management.
New paradigm in
economy involves adopting the green management as sine qua non in every area of
the life.
In line with
environmental deterioration, the organizations both NGOs, civil society organizations
and governments struggle to constitute awareness in communities.
In addition, the new
condition urges to enact some new legislation, regulations and new sanctions.
Green management also
foresees education that is a very crucial factor in preventing errors in every
area.
The foremost names in
the business world are working on major green initiatives harnessing renewable
energy; this differentiates them and enhances the power of their brands in the
international markets.
Green issues appeal
to employees. Most people want to be part of something good and this includes
being green.
Companies that have
good green credentials have higher staff morale, see staff turnover and can
attract and retain top talent more easily.
The biggest advantage
for organizations that address green issues is an improved brand and company
image.
Green initiatives can
stimulate innovation. Some companies have discovered new sources of revenue.
Finally, new paradigm
in the economy management is a green-based management.
Also savings in
energy, water and all natural resources and abstaining from wasting and polluting
resources have a remarkable importance for all creatures.
Furthermore recycling
is another importance in the green economy.
From now on every
investment, every business involves to be green-based, also every employee
ranging top to bottom level must feature green skillfulness.
In other words green
economy means to avoid from wasting as much as possible.
Educated staffs also
matter to be successful in green economy.
Otherwise either personnel or manager and enterprise would not be
successful and would not be competitive in the national and international
markets. So remedy is to adopt green economy and to fulfill its requirements
holistically.